A Website Built With the Same Heart as the Brand It Represents
Full website design and development for one of London's leading providers of accessible and adapted accommodation, built to reflect a brand rooted in dignity, compassion, and purpose.
About the Client
Latitude Croydon is a premium property and accommodation company based in London, founded by Dr. Naila Hina Ansari, an NHS GP whose frontline healthcare experience revealed just how deeply housing affects people's health and wellbeing. Since 2015, Latitude has grown into one of London's largest providers of accessible accommodation, managing over 200 units across South London, Surrey, and Sussex.
Their flagship development, Latitude Apartments in East Croydon, comprises 50 well- appointed residential units designed with accessibility, comfort, and community at its core. The founder was recognised as Property Week Woman of the Year 2025, a testament to the quality and integrity that defines everything Latitude does.
They came to us needing a website that could carry that story with the weight and warmth it deserved.>/p>
What We Built
We designed and developed the full Latitude Croydon website from scratch, creating a digital presence that communicates professionalism, trust, and genuine human care in equal measure.
The challenge was a meaningful one. Latitude serves a diverse audience includingprospective tenants, landlords looking for a management partner, and supporters of their\ accessibility mission. The website needed to speak to all of them clearly, without losing the personal, values-driven tone that makes Latitude stand apart from every other property company.
Key Features
Property Gallery A clean, visually rich gallery showcasing Latitude's portfolio of homesacross London and the home counties. Designed to give prospective tenants a genuine feel for the quality and variety of properties available.
Landlord Services Page A dedicated section built to speak directly to property investors and landlords, clearly communicating Latitude's fully managed service offering and the peace of mind that comes with it. Honest, detailed, and written to convert.
Founder Profile Page A carefully crafted page telling the story of Dr. Naila Hina Ansari, her NHS background, her vision for Latitude, and the values she built the company on. This page does a lot of trust-building work and needed to feel personal without losing authority.
Awards and Accreditations Section A dedicated section highlighting Latitude's industry recognition including the Property Week IWIP Award, Disability Confident Employer status, and NRLA membership. Built to reinforce credibility at a glance.
Contact and Enquiry Forms Streamlined contact forms across the site allowing tenants, landlords, and general enquirers to reach the team quickly and easily, with a clean layout designed to encourage engagement rather than drop-off.
The Result
A website that feels as considered and human as the company behind it. Every page was designed to balance visual elegance with clarity of message, guiding each type of visitor toward the information they need and the action that makes sense for them.
Latitude Croydon now has a digital home that reflects over a decade of community-focused work, award-winning leadership, and a genuinely different approach to property management in London.
Visit the live site: www.latitudecroydon.com
What We Can Do for You
If you are building a brand in property, housing, or any sector where trust is everything, we understand how to translate that trust into a website people believe in the moment they land on it. We would love to hear about your project.
